Just as 9/11 has had an enduring impact on travelers’ air safety concerns, the current pandemic indelibly has elevated travelers’ concerns about airborne and surface pathogens, especially the COVID-19 and flu viruses. Studies show that vague marketing platitudes about enhanced cleanliness standards fail to persuade skeptical guests that accommodations are safe.[1] Rather, guests’ top travel priority is proof that hotel, Airbnb, and rideshare accommodations satisfy tough, CDC-compliant standards.[2]
This consumer demand is especially acute in the vacation home rental market, where cleaning often is performed by property owners themselves, and in the foreign hotel market, where guests perceive public health protections to be lax. Government regulators in the U.S. and abroad likewise now demand proof that accommodations adequately protect guests and employees.[3]
The Solution
RestAssured provides the proof that guests demand. Using advanced technology, RestAssured monitors cleaning personnel for each individual guest stay to ensure that strict disease mitigation protocols are applied --- every room, every time.
RestAssured achieves this by outfitting a lodging property’s cleaning personnel with a small, wearable camera that transmits video images of the virus-killing disinfectants, cleaning supplies, and activities used in the cleaning process. Advanced AI/image recognition processes then observe that CDC-compliant cleaning protocols are meticulously followed and, if required, alerts cleaning personnel to rectify mistakes. Shortly before check-in, each arriving guest receives a Certificate of CDC Compliance showing the time-stamped performance of critical cleaning protocols and an online video of their specific room being sanitized.
Features and Advantages
By monitoring properties remotely and relying extensively on AI/ image recognition, RestAssured achieves several competitive advantages:
- RestAssured is able to monitor and certify properties anywhere in the world, giving the Company a global reach. Companies that perform on-site inspections, in contrast, cannot do so readily.
- RestAssured’s operations do not depend on costly, on-site visits. Rather, through the use of information technology, RestAssured’s operations are highly automated, which results in low variable costs of service.
- RestAssured is able to monitor properties where on-site inspections are not economically feasible. Thus, RestAssured is able to efficiently serve stand-alone “Airbnb” vacation home rental properties, as well as properties in remote locations around the world.
- Because RestAssured Verified Clean is provided to a particular guest for their particular stay, property owners readily can charge guests for this value-added service.
- The vacation home rental market has no established standards or protocols, leaving guests with no means for assessing if a property has been adequately cleaned and disinfected. Moreover, many guests doubt that branded hotel properties such as Hilton and Marriott actually deliver on their marketing claims. Only RestAssured’s CDC Certificate of Compliance is likely to satisfy demanding customers that suffer from medical conditions, anxieties about germs and pest infestations, or other vulnerabilities.
- The Company intends to become the dominant certification mark in a marketplace where none currently exists. Think of its distinctive trademark as the “Good Housekeeping Seal of Cleanliness Approval.” Once the brand is known in the marketplace and alliances with strategic partners have been cemented, it will be difficult for new market entrants to overcome our “first mover” advantage and barriers.
- Once a lodging property owner has trained its employees and achieved success with RestAssured, a “lock-in” effect will discourage a switch to a new unproven market entrant.
- The Company’s unique suite of operating technologies and AI applications is in the process of applying for patent protection.
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